Check out this humorous and subversive spin on the hegemonic notions of technological/technical relationship(s) between India and the U.S.⇒”Deep Space Naan” (aired on 9/29/09). “Aasif Mandvi is proud to report that India discovered water on the moon, while America provided the tech support”: http://www.thedailyshow.com/watch/tue-september-29-2009/deep-space-naan
Archive for the ‘globalization’ Category
So what do you think about these localization practices of these global corporations?
“Microsoft Apologizes for Racially Charged Image Alteration: http://www.pcworld.com/article/170820/microsoft_apologizes_for_racially_charged_image_alteration.html
The Localization of McDonald’s web presence: http://www.aboutmcdonalds.com/mcd/select_your_country_market.html
Do you notice the different strategies that McDonald’s uses to localize its website for the German market (http://www.mcdonalds.de/) vs. Guatemala (http://www.mcdonalds.com.gt/) vs. “Asian Pacific American Culture” (http://www.myinspirasian.com/)? The differences in visual rhetorics and linguistic interfaces alone are astounding!
So what do you think of these localization practices?
These were some of the terms we discussed in Week 6 to talk through the tensions between localization and globalization in the contexts of information and technology transfers in cultural contexts.This week we read globalization and localization of technologies and information in cultural contexts via the course readings for the week Michel de Certeau (1984), Slack & Wise (Globalization chapter, 2005), Huatong Sun (2006), and Barry Thatcher (2000).
This map was built with Wordle.