Archive for the ‘localization’ Category


Localization practices?

September 27, 2009

So what do you think about these localization practices of these global corporations?

“Microsoft Apologizes for Racially Charged Image Alteration:

The Localization of McDonald’s web presence:

Do you notice the different strategies that McDonald’s uses to localize its website for the German market ( vs. Guatemala ( vs. “Asian Pacific American Culture” ( The differences in visual rhetorics and linguistic interfaces alone are astounding!

So what do you think of these localization practices?


Week 6 Discussion Map

September 25, 2009


These were some of the terms we discussed in Week 6 to talk through the tensions between localization and globalization in the contexts of information and technology transfers in cultural contexts.This week we read globalization and localization of technologies and information in cultural contexts via the course readings for the week Michel de Certeau (1984), Slack & Wise (Globalization chapter, 2005), Huatong Sun (2006), and Barry Thatcher (2000).

This map was built with Wordle.