Posts Tagged ‘microsoft’

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Localization practices?

September 27, 2009

So what do you think about these localization practices of these global corporations?

“Microsoft Apologizes for Racially Charged Image Alteration: http://www.pcworld.com/article/170820/microsoft_apologizes_for_racially_charged_image_alteration.html

The Localization of McDonald’s web presence: http://www.aboutmcdonalds.com/mcd/select_your_country_market.html

Do you notice the different strategies that McDonald’s uses to localize its website for the German market (http://www.mcdonalds.de/) vs. Guatemala (http://www.mcdonalds.com.gt/) vs. “Asian Pacific American Culture” (http://www.myinspirasian.com/)? The differences in visual rhetorics and linguistic interfaces alone are astounding!

So what do you think of these localization practices?