Posts Tagged ‘microsoft’


Localization practices?

September 27, 2009

So what do you think about these localization practices of these global corporations?

“Microsoft Apologizes for Racially Charged Image Alteration:

The Localization of McDonald’s web presence:

Do you notice the different strategies that McDonald’s uses to localize its website for the German market ( vs. Guatemala ( vs. “Asian Pacific American Culture” ( The differences in visual rhetorics and linguistic interfaces alone are astounding!

So what do you think of these localization practices?